AWS Marketplace will continue growing in 2020 and SaaS companies should benefit from that channel growth

Did you attend re:Invent 2019 in Las Vegas this year? It was a great show and there was a lot to pay attention to. One of the announcements that didn’t get a lot of attention at the time was made by AWS Marketplace specifically. “Starting today, all registered sellers with a public listing in AWS…

How To Invest In Your AWS Partnership: ISV Edition

“How should we partner with Amazon Web Services (AWS)?” I get that question a lot from software companies. Some want to know if they should hire an ex-AWS employee to help with inside connections and networks. Others want to understand the dynamics of placing their offerings in the AWS Marketplace. Both ideas have advantages, but…