AWS Marketplace will continue growing in 2020 and SaaS companies should benefit from that channel growth

Did you attend re:Invent 2019 in Las Vegas this year? It was a great show and there was a lot to pay attention to. One of the announcements that didn’t get a lot of attention at the time was made by AWS Marketplace specifically. “Starting today, all registered sellers with a public listing in AWS…

Public Cloud Marketplaces : Cloud Shadow Procurement Is Becoming Mainstream

I joined Amazon Web Services (AWS) in 2010. AWS in those days was a much smaller business compared to the $20B+ run rate business that it is now. One common objection my sales team would receive was that many corporate IT teams didn’t want to buy their IT services “from a bookseller.” These potential clients…

How To Invest In Your AWS Partnership: ISV Edition

“How should we partner with Amazon Web Services (AWS)?” I get that question a lot from software companies. Some want to know if they should hire an ex-AWS employee to help with inside connections and networks. Others want to understand the dynamics of placing their offerings in the AWS Marketplace. Both ideas have advantages, but…

Why A Common Cloud Sales Language Is Key To Ecosystem Success And Positive Client Outcomes

I remember my first day as a sales manager at AWS in 2010. Our sales team was pretty small compared to AWS today, but it was the most diverse ecosystem of client and partner profiles that I worked with in my career to date and it had little organizational structure. Holding some of my first…

Cloud Mania. Can Enterprises Adopt Public Cloud As Fast As Startups?

In my discussions with analysts covering the technology sector over the last several years, there are several points of view when it comes to how to value public clouds. I believe that most people covering this space have made the wrong assumption about the future growth of cloud with respect to contributions from enterprise clients…

Is Infrastructure as Code & DevOps The Same?

Yesterday I wrote about Digital Transformation and DevOps in the context of how public cloud has created a platform to enable both types of transformations broadly across all types of industries and organizations. One of the items we covered in that piece was a very important view of why public cloud has been the root…