When your customers or prospects ask your software company for a solution, it doesn’t usually involve a sales or marketing ask. It usually involves a product ask. Can your product integrate with software applications and/or SaaS platforms the customer has already chosen? Does your software make the other tools the customer have invested in better?…
As an alliance leader for your ISV, you know that you need to grow your mix of cloud, technology (ISV) and consulting partners. You open your inbox and are excited to find an introduction from your cloud partner manager at AWS, Azure or Google Cloud to one of the leading cloud consulting firms in your…
I remember my first day as a sales manager at AWS in 2010. Our sales team was pretty small compared to AWS today, but it was the most diverse ecosystem of client and partner profiles that I worked with in my career to date and it had little organizational structure. Holding some of my first…
