If you have managed a relationship between AWS and your software or consulting company, you know how difficult it can be to keep your sales team in sync with their public cloud peers. We have worked on this area with our clients for many years and recently finished an engagement where we unlocked significant value…
How should partners work with AWS sales teams to help cloud customers together? I remember sitting at my desk at the AWS Seattle SLU campus in Day 1 South (now Invictus) 10 years ago asking that very question. It was my own Day One at Amazon. I had just started as the first sales leader…
Did you attend re:Invent 2019 in Las Vegas this year? It was a great show and there was a lot to pay attention to. One of the announcements that didn’t get a lot of attention at the time was made by AWS Marketplace specifically. “Starting today, all registered sellers with a public listing in AWS…
“How should we partner with Amazon Web Services (AWS)?” I get that question a lot from software companies. Some want to know if they should hire an ex-AWS employee to help with inside connections and networks. Others want to understand the dynamics of placing their offerings in the AWS Marketplace. Both ideas have advantages, but…
