As an alliance leader for your ISV, you know that you need to grow your mix of cloud, technology (ISV) and consulting partners. You open your inbox and are excited to find an introduction from your cloud partner manager at AWS, Azure or Google Cloud to one of the leading cloud consulting firms in your…
If you have managed a relationship between AWS and your software or consulting company, you know how difficult it can be to keep your sales team in sync with their public cloud peers. We have worked on this area with our clients for many years and recently finished an engagement where we unlocked significant value…
“How should we partner with Amazon Web Services (AWS)?” I get that question a lot from software companies. Some want to know if they should hire an ex-AWS employee to help with inside connections and networks. Others want to understand the dynamics of placing their offerings in the AWS Marketplace. Both ideas have advantages, but…
