Public Cloud Marketplaces : Cloud Shadow Procurement Is Becoming Mainstream

Amazon Web Services, Cloud Pricing Strategy, Google Cloud, ISVs, Microsoft Azure, Public Cloud, ,

I joined Amazon Web Services (AWS) in 2010. AWS in those days was a much smaller business compared to the $20B+ run rate business that it is now. One common objection my sales team would receive was that many corporate IT teams didn’t want to buy their IT services “from a bookseller.” These potential clients…

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Is Infrastructure as Code & DevOps The Same?

Configuration Management, DevOps, Digital Transformations, Microsoft Azure, Public Cloud, ,

Yesterday I wrote about Digital Transformation and DevOps in the context of how public cloud has created a platform to enable both types of transformations broadly across all types of industries and organizations. One of the items we covered in that piece was a very important view of why public cloud has been the root…

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